"the computer can't tell you the emotional story. it can give you the exact mathematical design, but what's missing is the eyebrows." — frank zappa

Asheville Loses Another Advertising Agency…

Well – it happens in every industry. Places close down…

Alpha Group, one of Asheville’s oldest ad agencies, is closing it’s doors at the end of August. Full story, thanks to Citizen Times, right here.

Alpha Group handled a lot of real estate in Asheville, along with a few very, very heavy hitters in other industries – like Ingles and a few others. It seems that a lot of places have scaled back in a sluggish economy, and while we certainly understand (we’ve gone from 8 pots of coffee a day to 7 and a half) there is also a lot to be gained if businesses are willing to step out and advertise right now.

When the economy dips, it makes a LOT of sense to get out and advertise. People still have money to spend and are looking for quality ways to spend it. You need to provide excellent service, high value and a lot of bang for the buck – but the real way to get that message out there is to ADVERTISE.

So, whether it’s a new brochure, a newsletter update, a website, an identity overhaul or a focused ad campaign, now is really the time.

We’re not as big as Alpha Group – and we probably never will be. But we have just as much experience, and we know what you’re looking for. We also know what your client base is looking for. Great design that is completely thought out, fresh and now.

We’re here. We’re ready. We’re happy to jump in and get you noticed.

Now, where did we sit that coffee…

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